Cineplex Inc. is Canada’s dominant exhibitor with a 78% market share but the company is continuing to diversify to lessen its dependence on the Hollywood studios.
Its latest initiative is the Rec Room, a vast entertainment facility which encompasses restaurants, a sports bar, gaming, live acts, a bowling alley, pool, air hockey, table tennis and axe-throwing.
The prototype opened in the South Edmonton Common mall in Edmonton, Alberta last September, four more locations are being built and the plan is to expand to 10-15 centers, each occupying 40,000-60,000 square feet, in the next four to five years. In addition, the company is looking to create a smaller box version for mid-sized markets, with 10-15 across the country, which will have a different brand yet to be revealed. (more…)